Real estate agencies looking to stand out from their competition have discovered an aggressive new Internet marketing strategy from 2Go Media that lets them “own” the Internet highways leading to real estate listings in their cities.
FORT LAUDERDALE, FL- October 30, 2009- Real estate agencies struggling with growing online competition for home buyers in their cities can add a precise new weapon to their arsenals thanks to the Online Billboard Marketing package from 2Go Media. This aggressive new marketing strategy lets agencies “own” the Internet Highways leading to listings in their cities by bundling 5 location + keyword based domain names that become virtual billboards when buyers search for properties online. These location + keyword domains, such as MiamiRealEstate.travel, will lead searchers to real estate agencies’ main websites. Location + keyword based domain names are becoming widely recognized as a winning method for achieving higher results on search engine results pages. Google and other search engines have long conceded that the higher a website is on search engine results pages, the more likely a consumer will click on it.
The location + keyword based domain name strategy was predicted in the early days of the Internet, which led to many of these names being bought up by online real estate flippers many years ago who will now only release them for thousands and sometimes millions of dollars. 2Go Media recognized this dilemma and solved it by partnering with the .travel Top Level Domain. The .travel domain restricts domain purchases to entities in the travel industry, which real estate is considered a very significant element of. Each 2Go Media Billboard Marketing package includes the lease of five of the top ten searched location + keyword domain names for each city, which leaves just two available packages per city.
“Our background in technology and online marketing gave us a built-in advantage when it came to solving the challenges unique to the real estate industry today,” commented Ted Mooney, President and COO of 2Go Media. “Because real estate is such a significant realm of the travel industry, we felt an obligation to help agencies overcome the obstacles they face in the .com world. Our Billboard Marketing package gives them a simple, cost-effective way to attract home buyers based on the way they search for properties online.”
2Go Media Billboard Marketing packages include five location + keyword based domain names, choice of design layout, and an easy, centralized management system for adding listings or making other changes to one or all five websites. Additionally, each package includes a directory listing on directory.travel as well as inclusion on search.travel, which is searched and indexed by all major search engines including Google. Billboard Marketing packages are available on a first come, first serve basis by visiting www.2GoMedia.travel.
